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Our Story


Birdscage Clothing & Gifts was established in the northern New South Wales “Jacaranda City” of Grafton in the 1970’s. The Norris family- Elsie, Marie, Lynne and Karen have owned and operated Birdscage for more than 30 years. Through perseverance and hard work, the girls have expanded the business to add additional stores in Yamba, Maclean, Lismore and most recently Evans Head.


Birdscage has always been synonymous with up to date fashion at very affordable prices. The stores aim to offer something for everyone: young and funky, cotton comfy, beautiful big girls, working basics, boho hippie and cute-for-kids. Plus there’s always a fantastic range of sterling silver and costume jewellery for every outfit.


Birdscage has introduced their own label “PIPPIE BEACH” to their stores. The clothing designs are casual and comfortable, made from cool cottons and rayons which are ideal for our Aussie climate. “PIPPIE BEACH” continues to evolve so keep checking this site for new updates.